P448 has tapped former Nike executive Jordan Morrell as its new chief executive officer. The Italian shoe brand said Morrell ...

Michael Jordan is scheduled to testify Friday in a federal antitrust trial against NASCAR, two people close to the NBA Hall of Famer told NBC News. The suit, first filed in 2024, has played out in a ...

Michael Jordan delivers a cold reality check, saying today’s NBA stars chase logos and brand building before work. Unlike his iconic Jordan brand born from performance. Michael Jordan is undoubtedly ...

Michael Jordan doesn’t think NBA players today would be trying to create their own logos on sneakers and sportswear if not for him. “Now it's like, it's a prerequisite. You know, everybody has to have ...

A legend weighs in on the rise of athlete logos and what today’s mindset gets wrong. The NBA GOAT doesn’t usually wade into the day-to-day chaos of modern hoops culture, but when he does, it tends to ...

MJ’s 1998 Finals shot turned the AJ14 ‘Last Shot’ into a dynasty-defining sneaker. Here’s where to grab the retro today. The Air Jordan 14 Retro ‘Last Shot’ (Style Code: 487471-003) are a beautiful ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. Jasmine Jordan spearheaded Jordan Brand's early NIL focus on ...

The Air Jordan 40, Michael Jordan’s 40th signature sneaker, is officially here. It goes without saying that this is a big moment for Jordan Brand as it celebrates four decades of MJ’s line, but how ...

A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League final, when Paris Saint-Germain and Inter meet (3 p.m. ET on CBS and ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. If you’re looking to get ready for Michael Jordan’s appearances ...

The fun part about ranking the best Air Jordan signature shoe of all time is there is no right or wrong list. But who am I kidding? Plenty of people will have something to say. This year marks the ...

Michael Jordan fans now have a chance to own a collectible they likely never saw coming. A Flamin’ Hot Cheeto bearing an uncanny resemblance to the famous "Jumpman" image of Jordan that Nike has used ...