And, now that we're weeks away from the premiere of the highly anticipated "Wicked" sequel, Betty Crocker is joining in on the fun and releasing a new spellbinding baking mix that’s as magical as the ...

Remember walking down the snack aisle as a kid, grabbing your favorite treat without a second thought? Then one day, it’s ...

Keebler isn’t just the home of the famous fudge-striped cookies anymore. Lately, those little elves have been getting quite creative in the kitchen—and we’re not just talking about the Spookie ...

Professional pastry chefs aren’t immune to the convenience of ready-made cookies. From shortbread to Oreos, these are their top picks. Amelia Schwartz is a Brooklyn-based writer and editor who has ...

Purchase Spookie Fudge Stripes, Claim Zoo Cash, and Play "Find the Stripes Zoo Scavenger Hunt" for a Chance to Win Spooktacular Prizes PARSIPPANY, N.J., Aug. 5, 2025 /PRNewswire/ -- Keebler ® is ...

LUXEMBOURG — After a flurry of media buzz of a potential deal, candy and sweet foods giant The Ferrero Group is acquiring breakfast cereal maker WK Kellogg Co for $3.1 billion. The $23-per-share cash ...

Chip City Cookies, NYC’s fastest-growing gourmet cookie brand known for their oversized gooey cookies and innovative flavors, is excited to introduce… CEREAL WEEK. Available from Fri, May 30 – Thurs, ...

Just like Chipwiches (there’s now a Thin Mint version!), Rice Krispies Treats, and Reese’s Peanut Butter Cups, Keebler’s E.L. Fudge cookies were a quintessential part of my childhood. They’re ...