Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent, and Snoop Dogg, from left, perform during the halftime show during the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Adam Hunger, File)

Global pop star Kendrick Lamar is set to take the stage at the 2025 Apple Music Super Bowl 59 Halftime show on Sunday, Feb. 9, 2025, in New Orleans, Louisiana. On the playing field, the Kansas City Chiefs will take on the Philadelphia Eagles for the Vince Lombardi trophy.

Betting is allowed on the halftime show throughout the evening in all 50 states through new betting platform Kalshi, along with FanDuel in Canada only. “Not Like Us,” the diss track aimed toward rival rapper Drake, has the second-best projection at Kalshi to be played at 91 percent.

Given Lamar’s wildly successful musical campaign in 2024, his current popularity in entertainment makes him a fitting figure for one of America’s biggest shows.

For the first time in Super Bowl history, a rap artist, Kendrick Lamar, took the stage during the halftime show as a solo headliner.

His “GNX” album returns to the top of the Billboard 200 with 236,000 equivalent album units following his performance at the Super Bowl Halftime Show. With its latest jump from No. 4 to 1, “GNX” marks the set’s second week atop the chart following its release in November.

Kendrick Lamar’s Super Bowl halftime show was a certified highlight among many who watched the big game. Including Spike Lee. Taking to Instagram, the filmmaker made his appreciation for Lamar’s performance known as he shouted the Compton rhymesayer out for referencing his production company 40 Acres and a Mule Filmworks during the show while drawing

He was among an impressive roll call of stars to join a billionaire music mogul on stage at SoFi Stadium in Inglewood, C.A.. Kendrick's dramatic Super Bowl show last Sunday was not his first.

Last week, 133 million people reportedly watched Kendrick Lamar’s Super Bowl Halftime Show. Apparently, a good number of those people are now listening to Kendrick’s music. According to Billboard, Kendrick is now the first rapper ever to chart three albums in the top 10 at the same time.