The free gift unlocks when you spend $80 or more at Lego's online store.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

You may think Lego sets are for kids, and many of them are, but don’t be surprised to find that your adult friends, coworkers – or maybe even yourself – are Lego fans, pawing through boxes of ...

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...