The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.
Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...
Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...
Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...
17don MSN
Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...
“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...
Certified trainers say they save you time and money by eliminating the need for multiple pairs, such as shoes for HIIT ...
Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...
It’s therefore no surprise that in 1966, when 24-year-old Massachusetts native Bobbi Gibb became the first woman to sneak ...
Lace up your running shoes and pull out your Halloween costume. Centra's I Am Woman 5K is back in Lynchburg on Saturday, ...
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