TOKYO -- Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...
Nicola Zanatta, who worked for Möet Hennessy for 15 years, joined as a partner in 2023 to launch the duo’s first ...
TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...
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