Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a ...

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing ...

Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...

Black Friday is on the way, and BusinessTech is ready to help you crush your marketing goals during this important time.

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

Denver-based startup Frameflow, founded by Gretchen TeBockhorst and Kelly Stoker, has launched to better match small ...

While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries ...

A speedy marketing campaign captured an internet frenzy about the heist, which took less than 10 minutes and left no injuries ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers.