When executives talk about cost, they usually mean capital, labor or raw materials. But there’s another line item quietly ...

The team at JPR Genzy Digital Solutions stays ahead of emerging digital trends, including AI-driven personalization, authentic brand storytelling, and cross-channel marketing experiences. Their ...

Attribution is sometimes called the holy grail of measurement—and it's sometimes just an illusion. Honestly, it feels like ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

As Artificial Intelligence (AI) continues to reshape the global business landscape, the Philippine Marketing Association (PMA) puts innovation and inclusion at the center of its upcoming 54th National ...

In the age of algorithms and AI, a new crop of tech platforms are betting that creators will become our most trusted point of ...

Whether it’s a last-minute task requiring work outside business hours or do-or-die stress over a slide deck, some Gen Z ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Major League Baseball today announced Robert Hofmann has joined the league as Vice President, Club Services, reporting to Noah Garden, MLB Deputy Commissioner, Business and Media. With nearly two ...

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Omaha’s top-ranked agent Nicki Headen shares how putting clients first and ditching paid leads helped her close 115 deals in ...

In the past year, Mexican hotel chain Tafer Hotels & Resorts has seen traffic to its website fall 25%. Despite that, Tafer’s ...