Torres added the larger story is the rapidly changing financial landscape surrounding elite players. With NIL opportunities now reaching eight-figure territory for some athletes, he believes companies ...

Hot on the heels of launching its first London site, Everlast Gyms opened a flagship location at Manchester Trafford Palazzo ...

Strength, recovery and performance training under one roof; meet the gym that has everything with Everlast Gyms+ The post ...

After teasing fans with an initial look just weeks ago, Giannis Antetokounmpo and Nike have come forth with the new Nike Giannis Freak 8.

A huge new Everlast Gyms+ is preparing to open at Trafford Palazzo, becoming the first health club to launch within the ...

Nike (NYSE:NKE) announced a major restructuring initiative with about US$300 million in pre tax charges tied to employee ...

A'ja Wilson debuted the A’Two sneaker and an expanded apparel collection on Monday in Paris, marking the latest installment from her signature line.

I think Nike (NKE) is one. The narrative for Nike is currently a story of a "wholesale reset" and a return to its performance ...

Frank Warren’s Queensbury Promotions are coming after the powers behind Zuffa Boxing. Eddie Hearn recently poked fun at Dana White’s connection with Turki Alashikh, which led to their new boxing ...

The former US Open champion has signed a new deal to become a Global Brand Ambassador for Japanese clothing brand Uniqlo following the expiration of her contract with Nike, which ended in 2025.

TENNIS star Emma Raducanu is set to sign a giant new sponsorship deal – and her move has been teased online. Japanese brand Uniqlo, who have previously backed Roger Federer, Novak Djokovic, ...

The Winter Olympics are heating up from Milano Cortina, and the hottest athlete in the minds of the athletic apparel brands is speed skater Jutta Leerdam.