As someone who’s tried the most comfortable bras, the best sports bras for large busts, and more in the name of science, when ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While underwire bras are known for their support, some wireless bras can offer more—without the poking, ...

A month before Hillary Super started her job as chief executive of Victoria’s Secret last year, she joined a town hall meeting by video to introduce herself. “I’m an introvert,” she told employees. “I ...

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Bras are notorious for two things: being expensive and uncomfortable. In an effort to improve the reputation of this polarizing undergarment, we hunted high and low for bras that reviewers considered ...

Rose and Thorne says rural women across New Zealand often face challenges finding bras in the right size due to limited retail options in small towns. One of New Zealand’s largest lingerie designers ...

Bendon has unveiled its new brand campaign with the tagline, “Bra Better,” across both Australian and New Zealand markets via YoungShand following the agency’s appointment in mid-2024. The campaign ...

In an era dominated by Instagram and TikTok, bra shopping has transformed from a private fitting room experience into a social media phenomenon. Trendy direct-to-consumer brands flood feeds with ...