VTU announces a new Research Promotion Scheme to encourage product-oriented research, focusing on societal impact and technological innovation in India.

When the automobile maker slashed from its marketing budget, it could have stalled growth. The brand didn’t double down on ...

VTU's Vice-Chancellor announces a new Research Promotion Scheme to enhance product-oriented research among faculty members.

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

The company reported higher first-quarter sales and said it was investing in product innovation instead of lowering prices to ...

The Drum caught up with Melanie Huet at the ANA Masters of Marketing Conference in Orlando, where much of the discussion ...

Smoke-free products accounted for 41% of total net revenues in the third quarter, tobacco company Philip Morris International ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

The decision was taken at the 54th board meeting of the Delhi Khadi and Village Industries Board (DKVIB), chaired by Sirsa. | ...

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a ...