Samsung's new Galaxy Z Fold 7 and Flip 7 arrive with a tall order to prove the company capable, and they deliver in more ways than one.

For the first time ever in the family’s six-and-a-half-year history, you can actually judge this book-style foldable by its cover.

But Samsung just dropped an absolute bomb in the new Galaxy Z Fold 7 – which I got to try at the brand's Unpacked summer 2025 event, and already think is the folding phone to beat. It delivers new proportions that make more sense, is among the slimmest on the market, and has tried-and-tested software that I think is a big part of its appeal.