Tickets for assigned seating will go on sale next week as the airline continues to shed the features that once made its brand ...

Southwest did not reveal a timeline for the change, but now we know when it'll happen. According to CNBC, the airline is implementing assigned seating starting January 27, 2026. Customers can begin ...

Southwest Airlines has undergone quite a few significant changes this year in attempts to boost profitability amid a ...

Analyst Duane Pfennigwerth noted that Southwest ( NYSE: LUV) is in the process of implementing numerous logical changes, ...

Southwest (LUV) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Southwest Airlines surprised passengers by swapping its classic bag of peanuts for Stellar Snacks’ Maui Monk Pretzel Braids. This move ignited a social-media frenzy, inspired Costco stockpiles, and ...

Analysts are intrested in these 5 stocks: ( ($OKLO) ), ( ($LUV) ), ( ($ASML) ), ( ($AXON) ) and ( ($CNC) ). Here is a ...

Here's why Archer's "Field of Dreams" business model -- if you build it, they will come -- is not only succeeding, but creating value ahead of schedule.

June inflation data released Tuesday represented an increase from May levels, despite the headline numbers matching ...

Prices for domestic and international flights are down compared with last year and last-minute deals are a thing. So how do ...

Increased corporate spending and travel technology innovations drove optimism, despite some controversies associated with the direction and pace of change. Underneath that expectant surface, however, ...