If your online store offered Freddy Krueger dolls in three flavors — regular, bloody and extra bloody — you’d think the world would beat a path to your URL. You’d be wrong, as James Bullock discovered ...

If you buy a new toy rocket ship from a company called Educational Insights, the cardboard box it comes in isn’t supposed to be recycled (or end up in the trash). In a redesign for its latest line of ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Rocket League takes on the toy box with in-game Hot Wheels cars and pull-back ...

Psyonix announced today that they will be partnering with Zag Toys to bring Rocket League to life with a brand new line of toy cars. The toy cars are from the original line of mini pull-back racers — ...

Rocket League, the popular game about playing soccer using virtual rocket-powered cars, is getting its own line of real-life toy cars, developer Psyonix said Thursday. Unfortunately, the toys ...

Zag Toys and Psyonix are launching a range of Rocket League toys with related downloadable content in June. It's a collectable toy-line of pull back cars that identically match the vehicles in the ...

Grimes told Wired that her son with Elon Musk is a "little engineer" who is obsessed with space. X Æ A-Xii, who is three, gets upset when his toy rockets are not "anatomically correct," she said.

Everyone knows that a kid’s favorite toy is a big, cardboard box. Our trip to Toy Fair showed that several companies are taking the concept farther and designing elaborate, chic and cool cardboard ...