The success of the Skybound Transformers comic books is seeing Robert Kirkman and Hasbro roll out a potential Energon ...

Hasbro and Universal Brand Development collaborated to bring to life a true oddity. This is the Back to the Future branded Transformer called Gigawatt. Alongside the release of this transforming ...

If anybody was going to be sending a robot capable of transforming to the moon, it was always going to be Japan, a country that has long had an intriguing fascination with robots, both from a ...

Movies featuring real toys often prove to be a lucrative business for both the film industry and toy manufacturers. Films ...

During the Hasbro Toy Fair New York presentation, representatives of the Transformers brand gave a spirited talk about where the line is, where it is going, and a preview of the new cartoon ...

Though Hasbro has yet to let the incredibly malleable world of Transformers really shine on the big screen, the opposite is the case on toy shelves. We’ve seen Transformers figures mash-up with Back ...

The summer’s noisy, raucous, robot-battling blockbuster, “Transformers: Revenge of the Fallen,” is creating a frenzy in the toy aisles as well as at the box office. The second installment in the ...