Since the latest iPhones on the block have a 17 or an Air in their names, there’s suddenly a chance to pick up last year’s models at significantly lower prices.

Rumors hint that Apple will launch a foldable phone with the iPhone 18 late next year. It is trying to catch up to archrival Samsung.

Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product refreshes ahead of the crucial holiday-shopping season.

Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.

Apple surpasses Microsoft to become the world’s second-most valuable firm as iPhone 17 sales soar and Loop Capital lifts its price target to $315.

The firm’s revised target reflects the company’s strong iPhone upgrade demand, double-digit growth in the Services segment, and new product momentum ahead of Apple Inc.

Apple Inc. says it did nothing wrong in choosing to partner with OpenAI rather than Elon Musk’s xAI when it added generative artificial intelligence to its iPhone operating system

John Sculley, the former CEO of Apple Inc. (NASDAQ: AAPL), has identified OpenAI as major competitor to Apple in years. He also predicted that AI will lead to a shift to subscription-based business models.

OpenAI has acquired Software Applications Inc., a startup building an AI-powered user interface for Mac desktops, part of a push by the ChatGPT maker to improve how artificial intelligence tools field tasks on a computer.