Love Island USA alum Huda Mustafa was dropped from a running partnership with Huda Beauty (a brand inherently unrelated to ...

Selena Gomez takes great pride in her successful cosmetic brand, Rare Beauty, but recently, a comment she made about her ...

The Urban Outfitters calendar is 12 days of Gen-Z-approved brands. There’s a Loop mask, Starface patches, Miffy hair clips, ...

The ghost orchid is a plant so elusive it’s likened to an Everglades apparition. Estimates show its population declining in ...

Beauty just launched a bold, international consumer campaign, “Give an e.l.f.,” encouraging their consumers and community to ...

While accepting the Beauty Innovator Award at the Wall Street Journal Innovator Awards 2025 on Oct. 29, Hailey Bieber made it ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

Love Island USA season 7 star Huda Mustafa’s partnership with Huda Beauty has come to an end following her recent ...

Social media exploits our brain’s responsiveness to reward and social cues — enforcing the narrow beauty ideals we ...

Front Row Group reports that 41% of U.S. beauty sales now occur online, driven by e-commerce growth and social media ...

This Amazon Beauty Advent Calendar 8 full-size products and 4 miniature ones and retails for $98, but has a value of nearly ...

Speaking of Hailey Bieber, the model’s Rhode lineup is finally available at Sephora, and the creamy blushes are a fan ...