Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

The new Atmos Rewards Summit card boasts a long list of valuable perks, including a new and highly versatile Global Companion ...

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...