Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Hasbro and Mattel chiefs say retailers have accelerated holiday orders significantly, after waiting to assess tariff impacts.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

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Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company's ...

Move over Ken, Barbie has a new suitor. New York-based investment company Barington Capital Group has built an undisclosed stake in Barbie-owner Mattel and wants to swoop in to create value for ...