Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” ...

The cable TV network’s new name, MS NOW, became the subject of mockery on social media soon after it was announced on Monday.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The far left network lost its tie to the newsy term “NBC" and looks more like some feminist retread site for aging Karens.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and ...

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the ...

Making sense of MS Now, the corporate-mandated rebrand for the cable TV outlet that made its name as a left-leaning stalwart.