In this week's sports media column, Chad Finn dishes his thoughts on the first week of the NBA's new TV rights deals, ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

Here is everything to know about the NBA's national TV coverage in 2025-26, including complete game schedules for ABC/ESPN, ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...

Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national ...