That extra processing power naturally translates to better performance, making the RTX 5090 the new king of 4K gaming. It’s a $1,999 GPU for anyone who wants the best 4K gaming experience, developers interested in AI performance, and creators who want to accelerate video editing.

A $2,000 video card for consumers shouldn't exist. The GeForce RTX 5090, like the $1,599 RTX 4090 before it, is more a flex by NVIDIA than anything truly meaningful for most gamers. NVIDIA CEO Jensen Huang said as much when he revealed the GPU at CES 2025,

Nvidia's GeForce RTX 5090 is the most brutally fast graphics card ever introduced, augmented by new DLSS 4 technology that feels like magic. But you pay dearly for it.

The Nvidia GeForce RTX 5090 is a powerful upgrade to an already overpowered enthusiast-grade GPU, and in a lot of ways, this card is so good that it's largely superfluous for just about anyone who isn't in it for the pure flex of owning it.

The GPU itself is a decent improvement over the RTX 4090, with more, faster memory, more cores, and a gorgeous chassis. But in terms of brute force rendering it's only incrementally faster in comparison with the performance bumps from Turing to Ampere to Ada.