Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Tylenol navigates how to challenge the Trump administration's claims; Netflix viewers are tired of product placement; and US ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...