The brand is also focusing on product R&D as a big business driver.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Publishers feel they’ve missed yet another opportunity to capitalize on how their first-party data is used to build audiences.

Conservative lawmakers are attacking the First Amendment rights of private companies to choose what kinds of political ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...