Our weekly roundup of the latest appointments and account wins news from The Native, Digirovers, Social Panga and many more.

To celebrate its 25 years in the Indian mutual fund industry, asset management company Bandhan AMC launched ‘Raju Bhaiya Ki ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Articles written by Sabrina Oliveri ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.