The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under ...

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

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Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, 'Har green action se farak padega’ (Every green action makes a difference) is aimed at awakening ...

At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

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