This week, the Trump administration announced exemptions on smartphones, computers, and various consumer electronics from the ...

In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based ...

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified ...

By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand?

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

“Brands need controls that move as fast as social media does,” said Richard Raddon, co-founder & co-CEO of Zefr. “TikTok’s ...

The integration will allow MarkApp to activate Sovrn’s commerce solution, enabling monetisation of shopping-intent traffic ...

The latest lawsuit, filed in the Central District of California on 31st March, claims that The Trade Desk’s Unified ID 2.0 (UID2) identifier collects personally identifiable information, such as email ...

JWP Connatix has created an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN to enable companies to seamlessly host, manage and monetise video content.

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.