As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

If you had a dollar for every time you’ve been part of a conversation or read a blog post extolling the ‘reality’ that AI is coming for all of the content creation and writing jobs, you’d probably ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

Noel Cook has a long history in Australia’s OOH market, having been at oOh!Media almost right from the start. Now the Australian managing director of European-based OOH firm Wildstone, Cook is ...

TV advertising has always been about reaching the masses, but Connected TV (CTV) takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver.

In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating ...

Bus Stop Films CEO and IncludeAbility ambassador for the Australian Human Rights Commission Tracey Corbin-Matchett OAM believes that brands disregarding inclusion and ignoring the spending power of ...