The first day of the annual conference opened the floor to AI innovation, patient engagement and what marketers can do to engage HCPs.

An annual physical exam typically includes a variety of services, many of which insurers are required to cover under the Affordable Care Act.

Two state health departments are planning to establish a contractor pool for a pact worth up to $45 million over several years.

The decision by the Department of Health and Human Services to restore millions of dollars for the two states came as it simultaneously withheld nearly $66 million from clinics in the Title X program ...

Frank Mazzola, managing founder of 21Grams and global chief creative officer at Real Chemistry, falls into the latter ...

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Given the fast-paced and dynamic nature of healthcare advertising, it’s critical for publishers to reach HCPs with tailored ...

Edelman remains No. 1 globally, but two years of significant revenue decline in the world’s largest PR market dropped it into ...

The agency will default to withholding 50% of old-age, survivors, and disability insurance benefits, the agency said in an ...

The NBA Hall of Famer joined forces with the telehealth platform to restart his weight loss journey and raise awareness about ...

Hailing from a range of pharma companies, medical marketing firms and government agencies, this year’s 21 honorees have made an indelible impact on the healthcare marketing industry — and aren’t done ...

Although disputes between health systems and insurers happen all the time, members are usually locked into their plans for ...