Republic Day 2025 sparked a wave of creativity as brands embraced the spirit of unity and nationalism through compelling ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

Ashish Nair walks us through his career spanning both the agency and the brand side, the lessons learnt along the way, ...

The agency will leverage its experience in SEO to enhance the visibility of the brands' range of backpacks, duffels, gym bags ...

Mondelez India was named Effie Client of the Year after 1,152 entries and 486 jury members evaluated campaigns across three ...

As Meta revises its content moderation policies, advertisers worry about the impact on brand safety and increased exposure to ...

As part of the campaign, the brand featured the "Saare Jahan Se Accha" melody, crafted using the sounds of payment ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

Social apps remained the top category for consumer engagement, with 3 trillion hours spent globally on social media and ...

Deepika Deepti explains how Bata is evolving to appeal to Gen Z by blending modern trends and leveraging digital innovations ...

An IIM Ahmedabad alumnus, Buddha began his career at Maxwell Apparels before moving through Uncle Chipps, Excelcia Foods, ...

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