With the UK economy sluggish, brands should look to the US for growth
It might be the right time to expand stateside. Luke Jonas of Nest Commerce explains the perks, pitfalls, and process of ...
Microsoft VP Silvia Candiani on transforming media with AI & walking the ethical tightrope
At CES 2025, the tech exec delves into a pressing challenge for many in adland: harnessing the revolutionary potential of AI ...
Monks’ new head of AI on what client success with artificial intelligence should look like
Dave Meeker, who previously led innovation at Isobar and Dentsu, has just been announced as Monks’ new head of AI. In his ...
Diana Frost spills the beans on Kraft Heinz’s creative revival
The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, ...
Meta CMO Alex Schultz on loosening content rules, marketing AI glasses & tech regulation
In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...
Gen Z, luxury and the undeniable pull of ‘interestingness’
Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, “interestingness” is the ...
Marketing to bots: welcome to the agentic era
The Drum reports from the Consumer Electronics Show 2025, where advisor, academic and author Shelly Palmer delivered the ...
Yahoo’s DSP bet: why speed, not AI, has become the biggest selling point
And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...
Nvidia’s Jensen Huang predicts IT will morph into AI HR – and the crowd goes wild
With a little support from The Drum’s editor-in-chief Gordon Young, Chat GPT runs the rule over Nvidia chief Jensen Huang’s ...
The Bear’s Matty Matheson champions little things that make great hospitality in Toast ad
In a new ad from Arnold, the actor surprises Marea diners on a hectic night and puts Toast’s restaurant tech to the test.
We need to leave these 10 marketing vices in 2024
New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] - now it’s time for the ...
Ad of the Day: Ethnicity pay gap highlighted in ‘Bias Starts With a Name’
Campaign by Worth Your While for media and marketing workplace diversity organization People Like Us plays on a stark reality faced by many workers from Black, Asian, mixed race and minority ethnic ...