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Jul 8, 2025 · Still selling 1P on Amazon? Discover what the 1P model really means in 2025, why it works for some brands, and how it impacts pricing, control, and long-term growth.

Oct 19, 2021 · But what exactly do these terms mean, and how do they describe your relationship with Amazon? 1P refers to a first-party relationship with Amazon, while 3P is a third-party relationship. …

Jul 22, 2025 · In the 1P selling model, a brand acts as a first-party seller, essentially becoming a wholesale supplier to Amazon. The marketplace purchases products in bulk and assumes control …

Nov 4, 2019 · A 1P relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon. Unlike 3P sellers who sell directly to consumers via Amazon’s marketplace, 1P …

In a 1P (or first-party) relationship, Amazon buys your product wholesale and handles most of the selling details. This makes you an Amazon vendor, and you’ll manage your selling in the Vendor Central portal.

Apr 9, 2025 · Each model offers distinct advantages – 1P gives you scale and simplicity, while 3P provides flexibility, brand control, and often better margins. No matter which route you take, having …

First-party, or 1P, is when you sell wholesale products to Amazon, which resells them to customers under its own label. Third-party, or 3P, is when you market and sell products to Amazon’s customers, …

Jul 3, 2025 · Explore the key differences between Amazon 1P and 3P selling models—including their impact on profit margins, pricing control, fulfillment, cash flow, and brand autonomy—to help you …

Sep 27, 2024 · Under the 1P model, Amazon took on the role of a traditional retailer, purchasing goods from vendors and reselling them, which involved substantial logistics and inventory management costs.