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Advertising, Marketing, Media, Digital, PR News & more
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PR Awards India 2025 | PR | Campaign India
Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 19 February 2025 (Wednesday)
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
Mar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Cadbury 5 Star gives the AI revolution a humorous pushback
Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
Scoring brand goals in Gen Z’s playing field
Jan 5, 2025 · Scoring brand goals in Gen Z’s playing field. With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.
Women Leading Change Awards 2025 | Awards | Campaign India
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry. Aligned with Campaign 's unwavering dedication to promoting diversity, inclusion, and equality, the Awards spotlight regional business leaders, change-makers, …
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
The call of green: How brands are driving sustainability in campaigns
Dec 2, 2024 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.
Decoding The Body Shop’s India plans amid global change of guards
Sep 23, 2024 · Decoding The Body Shop’s India plans amid global change of guards. The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
From ads to experiences: How experiential marketing is shaping …
Nov 12, 2024 · “Experiential marketing has transformed from simply promoting products to delivering immersive and meaningful interactions,” said Naina Parekh, founder of luggage brand Eume, which champions experiential marketing to elevate its brand.