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Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelēz International brand’s anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing by agency VCCP and proved effective for the business. What do you think? 🍫 https://adweek.it/47ql9JA | Adweek
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Chocolate lovers, listen up – there’s a new Cadbury UK chocolate bar in town, and it’s chunky. To promote this latest edition, the chocolate maker has released two ads that demonstrate just how distracting the treat can be. And it's our Ad of the Day. The captivating campaign has been created by VCCP London entices viewers with close-up shots of the sweet treats, demonstrating just how distracting they can be. Read more here: https://www.thedrum.com/news/2024/06/04/ad-the-day-cadbury-charmingly-
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