Os 4Ps do Marketing ainda funcionam? Veja como Kotler explica a estratégia real.
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Os 4Ps do Marketing ainda funcionam? Veja como Kotler explica a estratégia real.
Entender os pilares fundamentais do marketing pode transformar completamente a visão sobre um negócio. Esta breve análise traz à tona os famosos quatro Ps de Kotler, desmistificando como as decisões sobre produto, preço, praça e promoção ditam o sucesso de qualquer empreitada. É fascinante observar como a definição de atributos, o ...
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